With the pressure on interest margins not going away anytime soon, more emphasis is needed in increasing income or reducing expense. Many institutions have attacked the overhead component aggressively since the recession began. However, non-interest income doesn't always get the same attention. In almost every bank, too many products and services are given away. It would be one thing to cover our costs, but it doesn't happen. Invariably, we begin this review process by looking at commercial checking. Notably, the commercial analysis account is one of the most misunderstood products that banks offer. There is usually significant dollars slipping through.
We also take a look at how management uses the information and reports provided by the core system. It's somewhat typical that the standard reporting is not being used to its potential. We are firm believers in the adage..."the minute you begin to measure something, performance goes up".